03
Spark Magazine
Issue No. 13: Activate
Editor-In-ChiefFall 2019
In my second term as Editor-In-Chief, I led the magazine’s first rebranding since its inception in 2014. The goal: craft a brand identity that reflects its Gen Z essence, without tarnishing the integrity of its timelessness. And set precedents that are adjustable to Spark’s semesterly-rotating student leadership team.
Up until that point, Spark had operated on the principle of “imitation is the sincerest form of flattery.” We’d modeled ourselves after greats — Vogue, ManRepeller, Vanity Fair, PAPER, amongst many — and defined our brand within this context. But in Fall 2019, I challenged us to re-visualize Spark Magazine’s identity through our own lens. We are Spark Magazine. We represent the voices of many.
+ new design system
+ updated style guide
+ new photo & art guidelines
+ web and social relaunch
+ internal restructuring
Before
![](https://freight.cargo.site/t/original/i/31eb86286629be494f98cb0e4942c2d0f7d77de13c288644bc72f2aceabe61ba/then-and-nows-01.png)
After
![]()
![](https://freight.cargo.site/t/original/i/a43ce3eb89ad5e743679e69bbdb2dd9d0a674a3d3a25cd97f40ca0e67d5cacc6/1-3.jpg)
![](https://freight.cargo.site/t/original/i/c521859aa0dc0983a1608cf344c8723771917c68013369a8f672e3799ea765a2/Copy-of-DSC_6637-1.jpg)
![](https://freight.cargo.site/t/original/i/00b17acd85284fb62ed84e1b88f3d051a0ce720469fd1c83a4cc28fec4dffb14/Screen-Shot-2020-10-15-at-9.43.34-PM.png)
![](https://freight.cargo.site/t/original/i/6b25eb2a1fd6a8f9d562394d2a98adb52fecacde8f80ac93d4db9bf1e6762a21/Copy-of-138A5632.jpg)
![](https://freight.cargo.site/t/original/i/a35b4b92d437e03060513d536b504fbf7381a991ad2f5023e79ae75a137154ba/Screen-Shot-2020-10-15-at-9.46.06-PM.png)
![](https://freight.cargo.site/t/original/i/1fb9335ae5ad6b218fcd2a3c23ab578b3e859f6870c52141cf6727ec98e91c40/4-3.jpg)
Read the whole issue online.