Owning a dog is f*ckin hard. No one tells you this—that between your schedule, their shifting needs, quality time together, and making sure they grow up to be (at the very least) decent, there’s not much time left in the day.

And then there’s their health. Let me tell you: for how little their bodies are, dogs have a whole lot going on underneath. The science is intricate, so their nutrition ought to be too.

The team at Maev works to uncomplicate all of this. To make your dog’s food their easiest and most enriching nutrition possible daily. We feed your dog what they (and the generations of ancestors before) were always designed to eat.

To drive this message home—to really support the best version of a modern dog parent you can be—we arm you with everything you need to know, from the moment you unbox your dog’s best meal.

Meet our Field Guide, included in every first-time box of Maev.

Problem:
In 2018 with the launch of The Exercise Dress, Outdoor Voices made the dress Recreational.

Three years later, the exercise dress category has taken on a life of its own—and new Recreationalists are inundated with options of every style, function, fit, and price.

With the upcoming launches of seven new styles and a reintroduction to the cult-favorite Exercise Dress, Outdoor Voices was due for a category-wide rebrand.

Services Rendered:
︎︎︎ 360º audit of market & brand insights
︎︎︎ Category positioning & strategic framework
︎︎︎ Category rename, taglines, & messaging 
︎︎︎ The Exercise Dress rebrand messaging
︎︎︎ Individual product positioning & messaging

In lieu of in-person celebrations, Outdoor Voices crafted a month-long digital experience of 2020 Pride Month, complete with fireside chats, virtual workouts, and dance parties.

The messaging was peppered with pop cultural references and festival language, with subtle nods to brand OV-isms like our core “Playground” value, to give the event series an epic, anthem-like persona.