H-E-B


Coming Soon

As elected Vice President of a 30-person student agency, I led five departments and their respective directors: account services, account planning, media, PR, and creative.

Our H-E-B representative presented with a series of real life challenges the grocer chain was facing with one of their product lines. We were tasked to build a three month campaign that would solve for brand repositioning, customer aquisition, and retention objectives. Utilizing the full force of H-E-B’s digital presence, brick-and-mortar, and experiential strategies, and armed with a hypothetical budget, the team crafted and pitched our integrated campaign to the following H-E-B executives at their new East Austin corporate campus:

    • Cory Basso, Group VP of Advertising
    • Hugo Lizarraga, Buyer 
    • Charles Riva, Owned Brand Manager 
    • Juliana Diez Barroso, Advertising Associate Account Manager
    • Taren Alvarado, Advertising Account Supervisor

Campaign expected to launch as early as 2021. All further details embargoed until then.